Light Fest

Festival merchandise and branding based on the Hindu holiday Diwali. Light Fest includes a series of posters along with passes for vendors and security. There is also a line of merchandise that is created from hand made graphics that are made to resemble fire and light.

The concept was made as a way to share this cultural festival with a wider audience. It uses bright colors and dynamic graphics that will be eye catching from a distance while still being legible.